Wilder House

The Berkshires are calling.

Some of us dream of opening up an bed & breakfast in the Berkshires. I have an friend who did just that. And when it came time to develop a logomark and brand for his family’s new venture, I was the one he called. Lucky me.

The Berkshires are filled with B&B’s with cute names and vintage looking signage. So, it was important to stand out from the crowd with a mark that felt fresh but could also hang on a sign post as vacationers wandered down tree-lined country roads looking for an inn where they could rest their weary, leaf-peeping eyes.

Bed & breakfasts might feel like a relic from a bygone New England past. But to succeed in the age of Air-Bnb, one’s brand is a crucial part of your story. With this in mind a logo suite was created to provide the inn-owners a wide variety of branded elements that could adorn the many accoutrements that you are sure to find during your stay at the Wilder House.