H. V. Lucas

Honoring the past with a logo that would continue a legacy.

Bethune-Cookman College is an HBCU in Daytona Beach, Florida with a storied past. Part of that story are the notable graduates who have carried their alma mater’s legacy with them for the rest of their lives. One of those individuals is Harold. V. Lucas who is a former student, athlete, and coach. His legacy looms large at B-CC as well as in the community of Daytona Beach. Creating a logo that exemplified his legacy and contributions was a top priority of Lucas’ family who were establishing a scholarship and foundation in his name.