Plantitas

A new brand for a hobby that outgrew its pot.

In 2020, during the height of the pandemic, most of us turned our attention and focus to the home. Home improvement projects skyrocketed and hobbies took off. And some of those hobbies turned into new ventures for many individual who were looking for a new, post-pandemic path.

Plantitas was a new venture that took a love of planting and gardening at home to online classes and eventually farmers markets around the city. The goal of this branding exercise was to create a logomark that was cute, humble, and alluded to the essence of the Talavera plant aesthetic in subtle ways.