Bike Snowmass

Off-season slopes get a new life, and a new brand.

Skiing is big business in Colorado. But for 6 months out of the year, the slopes are nothing but grassy mountainsides waiting for the first snowfall to invite skiers back. To maximize profits and tap into the ever-growing recreational mountain biking population, many ski resorts have invested millions into converting some of their ski slopes into downhill bike parks, providing a new ground for bikers to explore and activating a time of year that resorts have considered the “off-season”.

When it was time for Snowmass Mountain to grab a piece of this growing market, they needed a brand that would convince their avid skiers to come back during the summer months, albeit with a different set of equipment… their bikes!

With soaring vistas and iconic mountain ranges, it was important to combine a geographic feature with an iconic cycling symbol, the gear. This new logo would need to work on way-finding signage as well as a sticker on your favorite Nalgene bottle.