Space Florida

Centering Florida in the new space race.

In 2011 when the NASA Space Shuttle program ended, a new race began. Soon, dozens of companies we’re vying to sercure billions in government contracts to provide extra-terrestrial transit of cargo and eventually humans.

One of those companies was Space Florida who were looking for a logo mark that would literally put them front and center amongst the competition.

The end result was a mark that was inspired by the iconic aerial images of the Space Shuttle lifting off, defying gravity, and leaving the horizon far behind.

In a testament to the strength of this iconic mark, when Space Florida refreshed its mark, the key visual element was maintained only updating the font and simplifying the state outline.